Privacy Policy
Last updated: January 1, 2026
At TextUp, Inc. ("TextUp," "we," "us," or "our"), we take your privacy seriously. This Privacy Policy describes how we collect, use, store, and share your personal information when you use our website, platform, and services (collectively, the "Services").
1. Information We Collect
Information You Provide
We collect information you provide directly to us, including:
- Account Information: Name, email address, phone number, company name, billing address, and payment information when you create an account or purchase a subscription.
- Contact Data: Phone numbers, names, and other information about your contacts that you upload to the TextUp platform for the purpose of sending SMS messages.
- Message Content: The content of SMS messages you create, send, and receive through the platform.
- Communications: Information you provide when you contact us for support, submit feedback, or participate in surveys.
Information We Collect Automatically
- Usage Data: Information about how you interact with our Services, including pages visited, features used, campaigns created, and messages sent.
- Device Information: Browser type, operating system, IP address, device identifiers, and similar technical data.
- Cookies and Tracking: We use cookies, web beacons, and similar technologies to collect information about your browsing activity. See our Cookie Policy for details.
2. How We Use Your Information
We use the information we collect to:
- Provide, maintain, and improve our Services
- Process transactions and send related information (confirmations, invoices)
- Send you technical notices, updates, security alerts, and support messages
- Respond to your comments, questions, and customer service requests
- Monitor and analyze trends, usage, and activities related to our Services
- Detect, investigate, and prevent fraudulent transactions and other illegal activities
- Personalize and improve your experience with our Services
- Send you marketing communications (with your consent, where required)
3. How We Share Your Information
We do not sell your personal information. We may share your information in the following circumstances:
- Service Providers: We share information with third-party vendors who perform services on our behalf, such as payment processing, data analytics, email delivery, hosting, and customer service.
- Compliance & Legal: We may disclose information when required by law, regulation, legal process, or governmental request.
- Business Transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction.
- With Your Consent: We may share information with your consent or at your direction.
4. Data Security
We implement and maintain reasonable security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. This includes encryption at rest and in transit, regular security audits, and SOC 2 Type II certification. However, no method of electronic storage or transmission is 100% secure, and we cannot guarantee absolute security.
5. Data Retention
We retain your personal information for as long as your account is active or as needed to provide you Services. We also retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. When you delete your account, we will delete or anonymize your personal information within 30 days, except where retention is required by law.
6. Your Rights and Choices
Depending on your location, you may have certain rights regarding your personal information:
- Access: Request access to the personal information we hold about you.
- Correction: Request correction of inaccurate or incomplete information.
- Deletion: Request deletion of your personal information.
- Portability: Request a copy of your data in a portable format.
- Opt-Out: Opt out of marketing communications at any time by clicking "unsubscribe" in any marketing email or contacting us.
To exercise these rights, contact us at privacy@textup.io.
7. International Data Transfers
TextUp is based in the United States. If you access our Services from outside the US, your information may be transferred to and processed in the United States. We use Standard Contractual Clauses and other appropriate safeguards for international data transfers in compliance with applicable data protection laws.
8. Children's Privacy
Our Services are not directed to children under 16. We do not knowingly collect personal information from children under 16. If you believe we have collected information from a child under 16, please contact us immediately at privacy@textup.io.
9. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on our website and, where required, by sending you a notification. Your continued use of the Services after any changes constitutes acceptance of the updated policy.
10. Contact Us
If you have questions about this Privacy Policy or our data practices, contact us at:
TextUp, Inc.
701 Brazos Street, Suite 500
Austin, TX 78701
Email: privacy@textup.io
Phone: +1 (512) 555-0199