Our Story
TextUp was founded in 2023 by a team of marketers and engineers who were frustrated with the state of SMS marketing tools. The platforms available were either too complex for small businesses or too basic for growing ones. There was no middle ground.
We set out to build the SMS platform we wished existed — one that combined powerful automation with dead-simple usability. A platform that didn't require a PhD to set up an abandoned cart flow. One that actually showed you how much revenue your messages were generating.
Today, TextUp powers SMS marketing for over 8,000 businesses across 40 countries. From local restaurants to high-growth e-commerce brands, our customers use TextUp to have real, revenue-driving conversations with their customers — at scale.
We're headquartered in Austin, Texas, with a remote-first team spanning 12 countries. We're backed by leading investors in the messaging and SaaS space, and we're just getting started.